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How we perceive color may have became the hot topic with that black and blue dress, but it simply brought into focus a fact that many creative designers, and the team behind Adobe's Creative Cloud, have known for ages. We all see colors differently.

Brands and color are inextricably linked because color offers an instantaneous method for conveying meaning and message without words.

What makes a good logo? A good logo is distinctive, appropriate, practical, graphic, simple in form and conveys an intended message.There are five principles that you should follow to ensure that this is so… An effective logo is (in no particular order): Simple, Memorable, Timeless, Versatile, Appropriate

As consumers increasingly look to each other for inspiration and guidance – through the likes of social media, blogs, vlogs and reviews – brands also need to become more communicative, hands-on and human, with their own distinct personality.

"Why brands fail with social media is because they are trying to advertise to people who don't care because they don't care about them. You need to give something back and engage and grow and listen with your audience.